Amazon Prime Video is continuing its investment in the African market by signing a second exclusive licensing agreement with Nigeria’s Anthill Studios.
The streamer has signed a multi-year deal with Anthill Studios, which is behind local hits like; Prophetess, Day of Destiny and ElevatorBaby. The agreement sees Prime Video become the exclusive global streaming home for Anthill’s slate of cinema releases following their theatrical runs in Nigeria.
Just last month, Amazon signed a similar deal with The Wedding Party production company Inkblot Studios that includes exclusive, worldwide rights for their slate of releases like The Set-Up 2, Moms at War 2, and New Money 3 as well as new titles such as Charge and Bail, Superstar and The Blood Covenant.
“We are very excited to bring Anthill’s upcoming slates of popular Nollywood movies to Prime Video customers around the world, We want to showcase the very best of Nollywood and authentic African stories to our customers and this groundbreaking deal helps us to achieve that goal.”said Ayanna Lonian, Prime Video’s Director of Content Acquisition and Head of Worldwide Major Studio Licensing Strategy.
“Films from Anthill Studios have always excited global audiences. This is largely because we believe in the power of authentic and original stories. We also love to explore genres and go boldly where most don’t. This is why Amazon Prime Video is the right kind of home for our stories. I am really excited because with this licensing deal, we can explore more story ideas, including genres new to Nollywood like sci-fi and animation, for a global audience”added Niyi Akinmolayan, Founder and Creative Director of Anthill Studios.
