Flutterwave has officially announced Grammy Award-winning international artist, Ayodeji Ibrahim Balogun, popularly known as Wizkid, as its Global Brand Ambassador. Additionally, the payments company announced the launch of Send, a remittance solution, aimed to increase remittance flow and uptake to the African continent.
Send by Flutterwave aims to offer customers the easiest way to send money to all parts of Africa from within the continent and the globe as well as provide Africans easy access to funding overseas bank accounts.
By partnering with Wizkid, Flutterwave’s Send aims to reach the global African diaspora to increase awareness of the affordable and seamless remittance service available to them through the company’s infrastructure.
“Wizkid’s story is that of hard work, resilience and excellence. The way he constantly represents Africa in the global entertainment stage is something we love. As a leading technology company out of Africa, our values align and we’re excited to have him join us to drive adoption for Send. Flutterwave and Wizkid share a common belief of showcasing the best of Africa to the world. Send by Flutterwave is the best remittance solution out there by coverage, cost of transactions and speed. Send represents our over five years of learning, relationship-building, research, and development in cross-border payments. It is also a truly African solution made in Africa by Africans and for the world.” said Olugbenga “GB” Agboola, the Founder and CEO of Flutterwave.
In 2020, about $40bn was remitted across formal channels to various countries in the Sub-Saharan Africa region with Nigeria taking a significant share of total remittances. The IMF reports that remittances sent to SSA through informal channels, at 45–65% of formal flows, are significantly higher than in other regions.
“We want to create opportunities for Africans everywhere through Send. We hold our vision of creating endless possibilities in Africa close to our heart and we’re excited to work with Wizkid to drive these goals. ” added the Founder.
